Kodak Backtracks, Says it Would Be 'Very Difficult' to Revive Kodachrome

Kodak made a lot of people happy when they announced they would be bringing back Ektachrome, but they blew those same photographers’ minds when they admitted they were “looking into” bringing back Kodachrome. Those people won’t be happy about this update. Speaking with TIME about their film revival strategy, Dennis Olbrich, president of the imaging, […]